Marketing and branding is a never ending job whether your business is new or has been there for a while. You always have to find the most creative way to reach out to your customers and amuse them to the level that your product and services will solve their problem. One great way to do this is through creating explainer videos. Here’s a roundup of the most out-of-the-box videos which will blow your mind out and immediately inspire you to start scratching your grey cells.
1. HubSpot
A leader in inbound marketing, it goes without saying that the HubSpot’svideo would be objective and powerful. This video explains the problems of consumers in an accurate and creative manner and also shows how HubSpot can meet their needs. Keeping the video under 3 minutes, this brand story has totally been successful in grabbing our attention.
Views on YouTube: 425,168 views
2. Basecamp
Basecamp is a web-project management tool, and its explainer video is indeed one of the most creative videos that we have seen so far. Answers the questions, it is simple, contains laser-focused content and all this in just under 56 seconds! Almost acting like a teaser, this video makes viewers want to learn more about what the company has to offer and showcases an awesome prototype of what they produce in less than 1 minute.
Views on YouTube: 37,334
3. Sevenly.org
Sevenly is the company which aims at changing the world one bit at a time. They sell products to help the ones in need. The explainer video made for getting out this message is superb! Though it is not animated, it still consists of good quality camera captures and puts out the message very clearly.
Views on YouTube: 41,631
4. EnergyNow
This explainer video illustrates light bulb technology in a fun and upbeat manner, which is very interesting and keeps the viewer hooked till the end. It is a shining example of how you can use animated productions to explain an important process that most people shy away from due to its complex nature. Through the video, EnergyNow has made their concept easy to understand for even laymen. One can actually learn a lot about light bulbs through this.
Views on YouTube: 58,925
5. The GigTown
GigTown is a mobile application that connects the local music community by making it easier than ever to discover, follow and book local musicians. The video linked below is creative and will blow your mind away with how effortlessly it conveys the brand’s story. For a business like GigTown, it is important to project itself as a mix of functionality and coolness so that it connects with the youth. Through the video, both qualities are shown strongly as a part of the brand’s identity.
Views on YouTube: 28, 755 views
6. InTouch CRM
A laser-focused startup video with a flawless script—that’s what this one is. It does a great job of identifying the customers’ main problem and presents the solution in a clear and concise manner. The graphics are impeccable, and many business owners could definitely relate to the characters. You know a video is a success when you see a cartoon on the same storyline as yours.
Views on YouTube: 32, 572
7. Freshbook
Being in the game as long as Freshbook, you are bound to get it right when it comes to startup explainer videos. They nailed this one, definitely. Short, uber professional and relatable—especially for small business owners with the character Mikes. The story of the founder and the process of how the product was created out of frustration and need is portrayed perfectly by the script. It hits the right emotional chords and definitely makes you want to learn more.
Views on YouTube: 161,144
These were just a few of the explainer videos out there which worked wonders for brands in terms of conversion, social media engagement and ROI. Are you looking for a unique way to connect to customers and tell your brand’s story? Explainer videos are the way to go. Get one tailor-made for your business!
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These are our picks, let us know if you have any suggestions!
